Allocation Framework
How we select partner charities and distribute funds raised through the Red v Blue challenge.
Our Grant-Giving Model
Red v Blue raises funds through the Red v Blue challenge and allocates them to selected registered charities supporting emergency service personnel and their families.
We select one charity per emergency service — Police, Fire & Rescue, Ambulance, and NHS Frontline. Funds are allocated annually, either split equally or based on identified need.
We publish transparency each year on which charities were selected and how much each received.
One Partner Charity per Service
We support charities aligned to each of the four emergency services
Police
Fire & Rescue
Ambulance
NHS Frontline
Framework Details
The principles and processes that guide our grant allocation decisions.
Eligibility
Partner charities must be registered UK charities aligned to one of the four emergency services we support. We look for organisations with proven track records, strong governance, and a clear focus on supporting emergency service personnel and their families.
Number of Charities Supported
We select one partner charity per emergency service — Police, Fire & Rescue, Ambulance, and NHS Frontline. This focused approach ensures meaningful impact rather than spreading funds too thinly.
Allocation Frequency
Funds raised through the Red v Blue challenge are allocated annually. This gives us a full year of fundraising before making allocation decisions, and allows partner charities to plan effectively.
Allocation Method
Trustees decide each year whether to split funds equally between the four partner charities, or to weight allocations based on identified need. The decision is based on current circumstances, evidence of demand, and the advice of our partner organisations.
Annual Reporting & Transparency
Each year we publish a full breakdown of our allocations — which charities were selected and how much each received. This is made available on our website and in our annual return to the Charity Commission. We believe donors have a right to know exactly where their money goes.
Pre-First Year
Red v Blue is currently in its inaugural year. Partner charities have not yet been selected and no allocations have yet been made. All figures on this website are indicative until our first annual allocation is published. We will announce our selected partner charities and first allocation in due course.
Questions About Our Framework?
Get in touch — we're happy to explain how your donations are used.